
Everybody loves him and thinks of him as the poor guy who grew up with growth hormone deficiency. They think of kid who was given a once in a lifetime opportunity and signed his first contract on a napkin. The general audience feels empathy for him and his initial struggles in life. Messi is also, in the eyes of many (not me), a very humble player who cares for others.
There was a recent outrage in which even Sepp Blatter, the president of FIFA, favored Messi over Ronaldo. During an interview he was asked by a student to choose between Messi or Ronaldo, his response was actually quite expected. He said: "They are both exceptional players but they are totally different...Lionel Messi is a good boy who every mother and father would like to have at home." Here we begin to see why most people tend to prefer Messi. But wait, there is more. "he's a kind man, he's really good, he's a good boy. And that's what makes him so popular and naturally he will always get a lot of votes because he is this nice man"
AHA! This is the reason for his four Ballon d'Or. Messi has been crowned the best player beacuse of his popularity and because the media has began to overlook his flaws rather than putting his performance under a microscope. This just goes to prove the power of decorum and how it can persuade people.
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